Final Project Term 1 - 900 Hours

Christopher Gillis

30 October 2023

Report of First 900-Hour Term

Once I was offered the position of Public Relations Associate, I had a rocky start with completing my background check through Fieldprint. Fieldprint mailed my fingerprint cards to the wrong location, which would delay my ability to work for up to two months. To correct this, I went to FedEx and had an overnight delivery made for my fingerprint cards. This was costly, but my desire to start working was more significant than some extra expenses.

Similar to my last job at Ogden’s Dinosaur Park, I began working with no office computer. Not to be slowed down by equipment issues, I started creating content for GEM Corps with my personal laptop. The Director was in the field, so discussions on branding and work projects were a little rocky. As a seasoned creative marketing specialist, I have been using Adobe Editing software (an industry standard) for over 18 years. To help create a smooth transition I ended up using my wife’s Unviserty account for Adobe until GEM provided me with my own account for Adobe.

 To gain my footing with GEM I started by reviewing past content on the GEM social media account, I wanted to improve the amount of content and type of content being posted online. Since GEM is a STEM-centered workforce, I began creating factoids about Arizona’s environment. GEM Corps is an Arizona-based nonprofit and has almost 2000 online followers on Instagram and FaceBook and all of them are mainly from the Yavapai County area. To increase our SEO (search engine optimization), I began to create straightforward content that would be easy to share with fans of our page. My first campaign focused on Arizona’s Cactus, Trees, Wildflowers, Geology, bugs, and Wildlife. Each factoid would contain a few “gem-themed” bullet points with GEM’s logo and web address (later graphics would include a QR to the website). To get organic growth for a website, content needs to be continuously produced. Posts perform best if they are a visual graphic or an edited video.

My first project with GEM was working on a community event as a volunteer liaison for the Phippen Museum’s Western Heritage Fine Arts Show and Sale. This event has been running in Prescott for 49 years and would allow the GEM Corps to get exposure among the community and arrange a partnership with the Phippen Museum for future projects.

Before this weekend-long event, I had to finalize my move from Ogden, UT, to Prescott, AZ. GEM Admin decided to drop two assignments on me right before leaving for Ogden. The first was to create a Memorial video for The Robert Graves Scholarship and a Birthday post for the Executive Director’s wife. Both were due on the same weekend as the community event with Phippen Museum. This was highly stressful for me. I was given little to no resources for either assignment or any real direction on handling the projects.

I turned to previous work experience to guide me to finish the projects. To complete the job, I hunted down images and information from the public drive and previous online posts. Due to my initiative and ingenuity, I was able to create a 50-second memorial video about Robert Graves, with the announcement of the two veterans to receive the 2023 scholarships. The video was satisfactory, considering all my images were screenshots from a GEM blog post. The music of “Taps” was also pulled from the public domain ( video can be watched here - https://www.youtube.com/watch?v=INJso1tmvIo).

The second assignment flopped and had to be recreated by the Vice President of GEM. I had stated the birthday woman was an “advocate for GEM.” However, the Executive Director did not like the post and wanted it corrected immediately. I was not able to make any quick fixes because I was working as a public representative for GEM Corps at the Western Heritage Fine Arts show. The graphic was reworked with the help of the VP and reposted.     

The community event with Phippen Museum successfully created a solid partnership with a prestigious location in Prescott (an international hotspot for future recruitment). The Director of Phippen Museum said GEM Corps is welcome to use the museum space free of charge for any future meetings or events. Phippen Museum also became a participant in our “Women in STEM” event (Sept. 23, 2023).

The next major assignment of note was creating an “Action Alert Posting” for the Great Outdoors Day of Service event The Corps Network was campaigning for all Corps to contribute to. The Executive Director and VP wanted me to go out to Socorro, NM, the extension base of GEM Corps, for an arranged site visit with BLM and YCC. I went to the site visit and documented the whole day. The photos and video show the GEM Corps team working together to collect the data for the abandoned mines project. Turned the content into a video for “The Action Alert” (watch the Great Outdoors Action Alert video - https://www.youtube.com/watch?v=lyikB8yqYoE).

The Action Alert video did get noticed and shared by The Corps Network, which better improved our participation and relationship with Corps-centered branding.

To continue my work as a community liaison for GEM Corps, I began attending local job fairs to share our mission and inspire recruitment to the Corps. (The image is of Halle, an Education Specialist, and me at the Prescott Valley “Back to School” night. This event gave out over 200 backpacks and school supplies to K-12 students in the Yavapai County area).

A primary goal I made for myself to complete during my first term with GEM Corps was to expand County awareness of GEM in Yavapai County. The organization has only existed for 6 years, and public understanding of GEM remains relatively unknown. I used connections made from “Nature’s Ninos,” a local once-a-month environmental education program for children aged K-8, to secure a 3 Saturday in August at Prescott Farmers Market.

These Saturdays at Farmers Market became a prime way for GEM Corps to spread our mission, advertise for recruitment, and promote our big event in the community - “Women In STEM.”

Coming from several years working in marketing, I was able to help promote GEM Corps' second annual Women in STEM (WIS) event. I created several graphics that were used to promote the event. The Graphics included posters and flyers of my own design, factoids on famous women in STEM, and ads telling the audience of participants who will be joining us for WIS. Other duties I was assigned were helping to find new participants to enter the event, and planning and preparing logistics for WIS.

  

Participants I recruited for WIS were Phippen Museum, Prescott Fire Department, Prescott U.S. Forest Service, and Granite Mountain Training. I helped relay information and answer questions these organizations had regarding the event.

As for logistics, I maintained continuous communication with the Highlands Center for Natural History (the venue for WIS). I went to the location with the VP multiple times to map out the layout and gather information on supplies needed. To better help keep us organized, I created a map of the layout of where we planned to place our participants throughout the venue. The map was also given out to visitors at the event so they could find all the participants.

(In this report is the poster I created for WIS. The poster was spread around the Yavapai County area from libraries, bars, coffee shops, schools, and colleges).

Women in STEM 2023 was a successful event. We tripled the number of attendees from the first year. Helped cement more substantial relationships with local organizations in our immediate area

Further programs at GEM Corps had been the creation of simple “action-orientated” ads for recruitment. I would comb through our database, looking for past and present Team members working in the field. When an image was found, I would exact the team member and place the cutout team member in a template graphic of the GEM logo in the background with a slogan and QR code.

Our goal demographic is 17 -30 year olds (35 for veterans). Many of our current social media followers are parents, fans, and previous GEM Team members. I wanted to create a graphic to share quickly and drive traffic to our website. The more traffic to the website creates more organic SEO growth for our webpage.

The long-term goal is to make online recruitment easy. Creating and posting unique content slowly improves the odds of a parent looking for opportunities for their children. It makes it easy for job seekers to find out and, finally, for potential sponsors to be inspired to fund our next project. (This image is a screenshot from Google Images showing my Arizona Cotton Rat graphic on the first page of an image search). 

Reflecting on my first 900 hours with GEM Corps I am happy with my overall output of created digital assets. Besides publishing content online, I was able to create a new database of useable content on an external hard drive (and cloud storage). People in the community have begun recognizing me as “the GEM guy.” My poster work for WIS was turned into a popular tee shirt. I feel useful at GEM Corps, which is a wonderful motivator for me as a creator.